Heless-Magazine

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Did you dream as a child that your doll would go to the royal ball? That she would own the perfect, sparkling dress for the grand entrance? We are now turning these childhood dreams into reality!

No more boring outfits in the monster wardrobe! With a thrill and a lot of love for detail, we present our collection: "Monster-Styles"! 🥰

The new Heless soft dolls are best buddies for life. They’re perfect cuddly friends for little ones from babyhood onwards, offering comfort and hugs every step of the way.

The new “Heart Confetti” doll clothing collection makes it clear at first glance that Heless designs come straight from the heart.

To mark the festive conclusion of our company’s 75th anniversary, we wanted to give something back. Over the past two weeks, our team had the joy of surprising around 40 kindergardens in Schwetzingen, Brühl, Ketsch, Oftersheim, and Plankstadt with lovingly packed donation parcels.

For over seven decades, Heless has been a beloved highlight at the Nuremberg Toy Fair. As one of the few exhibitors present every single year since the very first fair in 1950, our family-run business from Schwetzingen continues to delight visitors with enchanting novelties that make children's eyes sparkle with joy.

Together with Schwetzingen City Marketing, the task force "Women Friendly Schwetzingen" has launched the "Schwetzinger Spielekisten" (Schwetzingen Toy Boxes). Toys from Heless are now also providing fun and variety in restaurants and shops.

For the 20th birthday of the popular ‘Princess Lillifee’, Heless, as an official licence partner of Coppenrath Verlag, has developed a beautiful doll dress collection to accompany little doll parents and Lillifee fans on their fantasy adventures.

With a new range of doll clothes made from 100% organic cotton, Heless offers harmless and limitless fun for doll play. Soft colours, soft fabrics and trendy designs are convincing all along the line.

In 1949, a time of new beginnings and economic reconstruction, the small but fine family business Heless was founded in Schwetzingen, which had one goal from the very beginning: to make children's eyes light up.

Just in time for the Nuremberg Toy Fair, Heless has launched exciting new doll fashion innovations. "Princess Lillifee" and Organic Cotton Series set new trends.