Foto: Messeimpression mit mehreren Detailaufnahmen vom Heless-Messestand, darunter Puppen in verschiedenen Outfits, Messeteam mit Produkten, Puppenszene mit rosa Kleid und Produktdekorationen ? Bildcollage im Querformat.

Heless at Nuremberg Toy Fair

A Tradition of Magic and Innovation

For over seven decades, Heless has been a beloved highlight at the Nuremberg Toy Fair. As one of the few exhibitors present every single year since the very first fair in 1950, our family-run business from Schwetzingen continues to delight visitors with enchanting novelties that make children's eyes sparkle with joy.

2025 is no exception! The first showstopper of the year: our brand-new ‘Heart Confetti’ doll clothing collection. Playful, colourful hearts on soft corduroy, paired with stylish matching accessories, make these outfits instant favourites for little doll lovers.

But that’s not all! The excitement continued with our adorable new soft dolls, each just waiting to be cuddled by their future doll parents. With five unique characters, every child is sure to find their perfect companion. And for those who love classic role play, the ‘Princess Emily’ basic doll collection is an absolute dream. From doll underwear and rompers to a practical nappy bag, this range includes everything children need for endless hours of imaginative play.

A heartfelt thank you to everyone who visited our stand in Nuremberg! We loved sharing our passion with you and can’t wait to see our newest creations in specialist stores around the world very soon.

Retailers can already pre-order all new products, with availability starting around June 2025.

Products

Foto: Puppenkleid mit wei?en, langen ?rmeln in Ripp-Optik und einem beigen Tr?gerkleid aus Cord mit bunten Herzmotiven in Gelb, Rot, Blau und Gr?n und rotem Herz auf der Brust, auf einem Holzkleiderb?gel pr?sentiert.

Doll corduroy dress 'Heart confetti' with T-shirt, size 35-45 cm

This cute doll corduroy dress 'Heart Confetti' by Heless is full of charm and heart. The two-piece set includes a lovely strap dress made from soft corduroy and a cosy shirt to complete the look. The colourful heart print on the beige fabric will lift your spirits, while the frills on the straps add a playful touch. The dress is versatile and can be paired perfectly with the suede-look doll boots (item no. 544), the doll slippers with heart (item no. 530), the doll cap 'Heart Confetti' (item no. 2531), or many other stylish accessories from Heless. An enchanting doll dress that’s sure to make little hearts skip a beat. Designed for little hands: Soft and elastic materials and Velcro fasteners ensure that this doll dress is easy for children to put on and take off. Its high-quality craftsmanship ensures long-lasting fun during playtime. This doll dress fits most marketable dolls of size 35-45 cm. It is also available in another version for doll size 28-35 cm (item no. 1530). The item is delivered on a wooden hanger.

€14.99*

Foto: Stoffpuppe mit heller Haut mitblonden Z?pfen in pinken Haargummis, hellblauem Kleid mit blauem Rock mit Blumen- und Schmetterlingsmotiv sowie pinkfarbenen Schuhen.

Soft doll 'Nela' with dress to dress and undress, 32 cm

The soft doll 'Nela' from Heless is a lifelong companion and your best friend from day one. She is there to provide endless cuddles, even for babies. Nela is crafted to strict quality standards, ensuring that even the youngest can cuddle and play with her safely. As you grow older, you can care for her in so many ways: dress and undress her, style her hair, dive into imaginative role play, and share both happy moments and your little worries with her. Nela's charming dress features a Velcro fastening at the back, making it easy to put on and take off. With her adorable scrunchies, you can create a variety of hairstyles. All other outfits from the Heless doll clothes range (28-35 cm) and the shoes (30-34 cm) fit her perfectly as well. Nela is your snuggly companion and your first best friend for life, bound to capture your heart in no time. Heless soft dolls are made to the highest quality standards, ensuring even the youngest children can cuddle and play with them safely. Their faces are carefully embroidered, and all fabrics and materials are rigorously tested to guarantee safe play at any age. Heless rag dolls are machine washable on a gentle 30-degree cycle, ensuring long-lasting, hygienic fun.

€29.99*