Skip to main content Skip to search Skip to main navigation

15% off with the code: Easterbunny | Easter Special until 30 April 2026 | On orders of €29 or more

💖 When Dreams Come True: "Time2Shine" for Fashion Dolls

We are diving into a world full of glamour, elegance, and fairytale magic!

The new "Time2Shine" collection is more than just fashion – it is an invitation to little and big doll mothers to bring their darlings' imaginations to life. Because children love to recreate authentic life with their dolls: they go out to fancy dinners, visit festive markets, or celebrate unforgettable parties.

With "Time2Shine", fashion dolls like Barbie, Steffi LOVE, and all 29 cm tall friends finally have the outfits that do justice to their own little fantasy world ✨

Where Magic Meets Fashion: The First Three Dresses These first three outfits are created to make hearts beat faster and eyes light up:

  • The "Goldstar" sequin dress is completely covered with sparkling gold-colored sequins. Delicate white tulle sleeves and a fine yellow waist belt lend the look a playful elegance.
  • The "Yuki" plush jacket with tulle skirt is cozy and chic – the perfect ensemble for frosty fantasy worlds and winter adventures.
  • The "White Dream Dress" with a rose pattern is a dress straight out of a fairytale, transforming every fashion doll into a princess.

For us, not only the garment counts, but the entire experience. At the point-of-sale, the intense colors with glittering applications are absolute eye-catchers on the shelf and rack. Because haptics (the feel) play a big role, especially when purchasing in stationary trade, and since Heless values the reduction of packaging, the dresses come on a mini wooden hanger.

Products

Skip product gallery
New
Time2Shine Sequin Dress “Goldstar” for 29 cm Fashion Dolls
Time2Shine Sequin Dress “Goldstar” for 29 cm Fashion Dolls
Glitz and glamour for a grand entrance – with the Time2Shine sequin dress “Goldstar,” every fashion doll will be the star of the evening! The elegant evening gown is completely covered in sparkling gold sequins and ensures a dazzling appearance at any doll party. A delicate yellow waist belt adds a stylish accent, while the delicate white tulle sleeves give the look a playful, elegant touch. The perfect choice for special occasions, imaginative role-playing games, or as an elegant highlight in the doll's wardrobe. The dress is suitable for 29 cm fashion dolls such as Barbie®, Steffi Love®, and other brands.Heless products are synonymous with high-quality materials, careful workmanship, and a noticeable dedication to detail.

€9.95*
New
Time2Shine Plush Jacket “Yuki” with Tulle Skirt for 29 cm Fashion Dolls
Time2Shine Plush Jacket “Yuki” with Tulle Skirt for 29 cm Fashion Dolls
Cozy, chic, and perfect for winter – with the Time2Shine plush jacket “Yuki” with tulle skirt, every fashion doll is stylishly dressed for frosty fantasy worlds! The fluffy jacket in elegant white creates a luxurious look and is embellished with two golden star buttons – an enchanting detail for style-conscious dolls. It is complemented by a wide, glittering tulle skirt in delicate turquoise, which gives the outfit a fairytale-like lightness. Whether for a winter ball, a stroll through the snow or a royal appearance in the doll's castle – this ensemble is a real eye-catcher and a must-have for creative winter adventures. The dress is suitable for 29 cm fashion dolls such as Barbie®, Steffi Love®, and other brands.Heless products are known for their high-quality materials, careful workmanship, and noticeable attention to detail.

€9.95*
New
Time2Shine white Dream Dress with Rose Pattern for 29 cm Fashion Dolls
Time2Shine white Dream Dress with Rose Pattern for 29 cm Fashion Dolls
A dress straight out of a fairy tale! The Time2Shine White Dream Dress with rose pattern transforms every fashion doll into a real princess. The soft, white fabric is decorated with delicate rose appliqués and creates a particularly elegant look. A bright pink waistband adds a fresh splash of color and emphasizes the feminine silhouette. Whether for a royal wedding, a festive ball, or simply for a grand entrance in everyday doll life, this dress is an absolute must-have for anyone who dreams of glamour and elegance. The dress is suitable for 29 cm fashion dolls such as Barbie®, Steffi Love®, and other brands.Heless products are synonymous with high-quality materials, careful workmanship, and a noticeable dedication to detail.

€8.95*
Weitere Beiträge
  • Our Gordis with a new look: discover the new outfit sets!
    19 February 2026
    Our Gordis with a new look: discover the new outfit sets!
    The 34 cm baby dolls with their characteristic, lovable facial expressions are true personalities. To ensure that role-playing never gets boring, today we present our brand-new Gordi clothing sets!
    Mehr lesen
  • How "Time2Shine" Conquered the Toy Fair ✨
    16 February 2026
    How "Time2Shine" Conquered the Toy Fair ✨
    Amidst the colorful world of toys, one topic at the Heless booth ensured particularly bright eyes: our new "Time2Shine" collection for fashion dolls.
    Mehr lesen
  • Monster Styles – Fashionably Mighty
    15 October 2025
    Monster Styles – Fashionably Mighty
    No more boring outfits in the monster wardrobe! With a thrill and a lot of love for detail, we present our collection: "Monster-Styles"! 🥰
    Mehr lesen
  • The new Heless soft dolls have arrived
    21 July 2025
    The new Heless soft dolls have arrived
    The new Heless soft dolls are best buddies for life. They’re perfect cuddly friends for little ones from babyhood onwards, offering comfort and hugs every step of the way.
    Mehr lesen
  • Doll Clothes Made with Lots of Love
    5 May 2025
    Doll Clothes Made with Lots of Love
    The new “Heart Confetti” doll clothing collection makes it clear at first glance that Heless designs come straight from the heart.
    Mehr lesen
  • A Heartfelt Project for our 75th Anniversary
    31 March 2025
    A Heartfelt Project for our 75th Anniversary
    To mark the festive conclusion of our company’s 75th anniversary, we wanted to give something back. Over the past two weeks, our team had the joy of surprising around 40 kindergardens in Schwetzingen, Brühl, Ketsch, Oftersheim, and Plankstadt with lovingly packed donation parcels.
    Mehr lesen
  • Heless at Nuremberg Toy Fair
    1 February 2025
    Heless at Nuremberg Toy Fair
    For over seven decades, Heless has been a beloved highlight at the Nuremberg Toy Fair. As one of the few exhibitors present every single year since the very first fair in 1950, our family-run business from Schwetzingen continues to delight visitors with enchanting novelties that make children's eyes sparkle with joy.
    Mehr lesen
  • Heless supports a family-friendly Schwetzingen
    29 November 2024
    Heless supports a family-friendly Schwetzingen
    Together with Schwetzingen City Marketing, the task force "Women Friendly Schwetzingen" has launched the "Schwetzinger Spielekisten" (Schwetzingen Toy Boxes). Toys from Heless are now also providing fun and variety in restaurants and shops.
    Mehr lesen
  • Heless turns dolls into ‘Princess Lillifee’
    2 September 2024
    Heless turns dolls into ‘Princess Lillifee’
    For the 20th birthday of the popular ‘Princess Lillifee’, Heless, as an official licence partner of Coppenrath Verlag, has developed a beautiful doll dress collection to accompany little doll parents and Lillifee fans on their fantasy adventures.
    Mehr lesen
  • Sustainable doll  play with organic collection
    2 April 2024
    Sustainable doll play with organic collection
    With a new range of doll clothes made from 100% organic cotton, Heless offers harmless and limitless fun for doll play. Soft colours, soft fabrics and trendy designs are convincing all along the line.
    Mehr lesen
  • 75 years of Heless
    29 February 2024
    75 years of Heless
    In 1949, a time of new beginnings and economic reconstruction, the small but fine family business Heless was founded in Schwetzingen, which had one goal from the very beginning: to make children's eyes light up.
    Mehr lesen
  • Heless presents novelties for 2024 in Nuremberg
    5 February 2024
    Heless presents novelties for 2024 in Nuremberg
    Just in time for the Nuremberg Toy Fair, Heless has launched exciting new doll fashion innovations. "Princess Lillifee" and Organic Cotton Series set new trends.
    Mehr lesen
Heless Blumenwiese