16 February 2026
Fashion Dolls Outfits Novelties 2026 Dolls & Teddies Novelties News
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How "Time2Shine" Conquered the Toy Fair ✨

The suitcases are unpacked, the impressions sorted, and one thing is certain: this year's Spielwarenmesse® in Nuremberg was a complete success for us!

In the heart of the vibrant toy industry, our new "Time2Shine" collection for fashion dolls was the star of the show.

The Collection is Growing

What began last year with the first three glamorous outfits – the "Goldstar" sequin dress, the "Yuki" plush jacket, and the "White Dream" Dress – has now evolved into a true world of fashion.

Feedback from trade visitors at the fair showed us that the demand for high-quality, detail-oriented clothing for 29 cm fashion dolls like Barbie or Steffi LOVE is enormous. We are thrilled to announce that our "Time2Shine" family is growing to a proud total of eleven outfits.

To the Time2Shine Collection

Finally, Reinforcements for the Boys!

A special highlight at our booth was the new additions for male fashion dolls. In addition to the eight dreamlike dresses for girl dolls, we now also have three stylish outfits for boys in our range.

Whether it's for the next party or a cool everyday look – now Ken, Kevin, and Co. can finally keep up with their partners' fashion sense.

"The resonance at the Toy Fair exceeded our expectations," says Beate Becker, Owner and Managing Director of Heless. "It is wonderful to see that our passion for detail is so well received in the fashion doll segment. With the new outfits, especially the expansion for male dolls, we are offering children even more freedom for their creative role-playing."

Sustainability You Can Touch

As you have come to expect from Heless, we focus on the details with "Time2Shine." Our dresses do not come in plastic boxes; instead, they are presented on our signature mini wooden hangers. This not only looks great on the store shelf but also protects the environment – and at home, tidying them into the doll's wardrobe becomes a real experience.

When Does it Start?

You can already shop the first three outfits now. For the rest of the collection: anticipation is the best kind of joy! Starting in June, all eight new looks (including the boys' outfits) will be officially available.

We can't wait to see your dolls shining in these new looks!

To the Time2Shine Collection

Products

New

Time2Shine Sequin Dress “Goldstar” for 29 cm Fashion Dolls

Glitz and glamour for a grand entrance – with the Time2Shine sequin dress “Goldstar,” every fashion doll will be the star of the evening! The elegant evening gown is completely covered in sparkling gold sequins and ensures a dazzling appearance at any doll party. A delicate yellow waist belt adds a stylish accent, while the delicate white tulle sleeves give the look a playful, elegant touch. The perfect choice for special occasions, imaginative role-playing games, or as an elegant highlight in the doll's wardrobe. The dress is suitable for 29 cm fashion dolls such as Barbie®, Steffi Love®, and other brands.Heless products are synonymous with high-quality materials, careful workmanship, and a noticeable dedication to detail.

€9.95*

New

Time2Shine Plush Jacket “Yuki” with Tulle Skirt for 29 cm Fashion Dolls

Cozy, chic, and perfect for winter – with the Time2Shine plush jacket “Yuki” with tulle skirt, every fashion doll is stylishly dressed for frosty fantasy worlds! The fluffy jacket in elegant white creates a luxurious look and is embellished with two golden star buttons – an enchanting detail for style-conscious dolls. It is complemented by a wide, glittering tulle skirt in delicate turquoise, which gives the outfit a fairytale-like lightness. Whether for a winter ball, a stroll through the snow or a royal appearance in the doll's castle – this ensemble is a real eye-catcher and a must-have for creative winter adventures. The dress is suitable for 29 cm fashion dolls such as Barbie®, Steffi Love®, and other brands.Heless products are known for their high-quality materials, careful workmanship, and noticeable attention to detail.

€9.95*

New

Time2Shine white Dream Dress with Rose Pattern for 29 cm Fashion Dolls

A dress straight out of a fairy tale! The Time2Shine White Dream Dress with rose pattern transforms every fashion doll into a real princess. The soft, white fabric is decorated with delicate rose appliqués and creates a particularly elegant look. A bright pink waistband adds a fresh splash of color and emphasizes the feminine silhouette. Whether for a royal wedding, a festive ball, or simply for a grand entrance in everyday doll life, this dress is an absolute must-have for anyone who dreams of glamour and elegance. The dress is suitable for 29 cm fashion dolls such as Barbie®, Steffi Love®, and other brands.Heless products are synonymous with high-quality materials, careful workmanship, and a noticeable dedication to detail.

€8.95*

New

Time2Shine tulle dress "Ice Princess" with ice crystals for fashion dolls size 29 cm

Dive into the magical world of ice princesses with this beautiful Time2Shine tulle dress! The dress enchants with a shimmering bodice, fine tulle sleeves, and glittering ice crystals on the tulle skirt - a dream for fairytale play moments. Whether for a royal wedding, a festive ball, or simply for the grand entrance in everyday doll life – this dress is an absolute must-have for everyone who dreams of glamour and elegance. The dress is suitable for fashion dolls of 29 cm size such as Barbie, Steffi LOVE, and other brands. Made for children's hands: thanks to a hook-and-loop fastener, the dress can be easily put on and taken off by children. The item is delivered on a mini wooden clothes hanger and complements your fashion doll's wardrobe in full splendour. Heless products stand for high-quality materials, careful workmanship, and a noticeable dedication to detail. Hand wash only.

€9.99*

New

Time2Shine princess dress "Cherry Blossom" with golden belt for fashion dolls size 29 cm

A world full of elegance with the dreamily beautiful Time2Shine Princess dress "Cherry Blossom". This enchanting dress captivates with a wonderful cherry blossom pattern that is sewn onto the tulle skirt with visible attention to detail. A golden belt sets a noble accent and allows the doll to become the radiant centre of every story. Whether for a royal wedding, a festive ball, or simply for the grand entrance in the doll's everyday life - this dress is an absolute must-have for all those who dream of glamour and elegance. The dress is suitable for fashion dolls of size 29 cm such as Barbie, Steffi LOVE, and other brands. Made for children's hands: Thanks to a hook-and-loop fastener, the dress can be easily put on and taken off by children. The item is supplied on a mini wooden clothes hanger and complements your fashion doll's wardrobe in full splendour. Heless products stand for high-quality materials, careful workmanship, and a palpable dedication to detail. Hand wash cleaning.

€11.99*

New

Time2Shine traditional dress Dirndl "Pinky" for fashion dolls size 29 cm

Give your fashion doll an enchanting, traditional look with the Time2Shine Trachten dress Dirndl "Pinky". This lovingly designed outfit transforms every doll into a snappy beauty, perfect for folk festivals, themed parties or simply for playing. The Dirndl impresses with its bright pink colour, which radiates cheerfulness and elegance. The dress is very detailed using different fabrics, with delicate embellishments on the apron and a satin bow - the ensemble gives the dress its authentic Trachten charm. It is suitable for 29 cm fashion dolls such as Barbie, Steffi LOVE and other brands. Made for children's hands: A velcro fastener makes the dress easy for children to put on and take off. The item is delivered on a mini wooden clothes hanger and complements your fashion doll's wardrobe in full splendour. Heless products stand for high-quality materials, careful workmanship and a noticeable dedication to detail. Hand wash only.

€10.99*

New

Time2Shine Bouclé mini dress "Gala" with tulle skirt for fashion dolls size 29 cm

The Time2Shine Bouclé Mini Dress "Gala" is the ultimate statement piece for any fashion doll. This exquisite garment combines timeless elegance with a modern, playful touch, making every doll the shining centrepiece. Made from high-quality bouclé fabric, the top stands out with its classic texture and fine craftsmanship. The carefully incorporated details and the figure-hugging fit ensure a luxurious aesthetic. The name "Gala" says it all, as the highlight of this outfit is the voluminous, multi-layered tulle skirt. This gives the dress a fairy-tale silhouette and ensures impressive movement on the doll's catwalk. The dress is suitable for 29 cm fashion dolls such as Barbie, Steffi LOVE, and other brands. Made for children's hands: A hook-and-loop fastener allows the dress to be easily put on and taken off by children. The item is delivered on a mini wooden clothes hanger and complements your fashion doll's wardrobe in full splendour. Heless products stand for high-quality materials, careful processing, and a noticeable dedication to detail. Hand wash cleaning.

€10.99*

New

Time2Shine Bouclé dress "Sunshine" with tulle skirt for fashion dolls size 29 cm

Dive into the glamorous world of fashion with the enchanting Time2Shine Bouclé dress "Sunshine". Specifically designed for fashion dolls, this dress transforms your doll into a radiant fashion icon. The centrepiece of this exquisite outfit is the luxurious bouclé fabric, which gives the dress a high-quality texture and an elegant look. A special highlight is the voluminous tulle skirt. It provides a fairy-tale silhouette and brings playful lightness to the design. The contrast between the structured bodice and the airy skirt makes the dress a real eye-catcher. The outfit is perfect for any occasion, from an elegant afternoon tea to a grand gala dinner - let your doll shine in the spotlight! The dress is suitable for 29 cm fashion dolls such as Barbie, Steffi LOVE, and other brands. Made for children's hands: The dress can be easily put on and taken off by children using a hook-and-loop fastener. The item is delivered on a mini wooden hanger and complements your fashion doll's wardrobe in full splendour. Heless products stand for high-quality materials, careful workmanship, and a noticeable dedication to detail. Hand wash cleaning.

€10.99*

New

Time2Shine college jacket with fabric trousers for 29 cm fashion dolls

Sporty campus look: the college jacket with fabric trousers. Time for PE or a meeting on campus! With this cool outfit in American high school style, your fashion doll is dressed in a sporty and trendy way. The combination of a striking jacket and light-coloured trousers creates a fresh, active look. The outfit is suitable for 29 cm fashion dolls from brands such as Barbie, Steffi LOVE and other manufacturers. Made for children's hands: the clothes are very easy to put on and take off. Simply pull the jacket and trousers over your doll's head and she is perfectly dressed. The item comes on a mini wooden hanger and is a stylish addition to your fashion doll's wardrobe. Heless products are synonymous with high-quality materials, careful workmanship and a noticeable dedication to detail. Hand wash only.

€10.99*

New

Time2Shine checked shirt with jeans for 29 cm fashion dolls

Casual leisure look: checked shirt and jeans for ‘him’. Whether for a relaxed stroll through town or meeting friends in the park – with this outfit, your fashion doll will always be perfectly and comfortably dressed. The look combines timeless classics to create a cool everyday ensemble. The outfit is suitable for 29 cm fashion dolls from brands such as Barbie, Steffi LOVE and other manufacturers. Made for children's hands: the clothes are very easy to put on and take off. Simply pull the jacket and trousers over the doll's head and she is perfectly dressed. The item comes on a mini wooden hanger and is a stylish addition to your fashion doll's wardrobe. Heless products are synonymous with high-quality materials, careful workmanship and a noticeable dedication to detail. Hand wash only.

€11.99*

New

Time2Shine light blue tuxedo with purple bow for 29 cm fashion dolls

Elegance in light blue: a festive suit with a white shirt and purple bow tie – with this outfit, your fashion doll will be the star of the evening! The stylish suit combines classic flair with a modern, fresh splash of colour and is the perfect choice for weddings, garden parties or chic evening events. The outfit is suitable for 29 cm fashion dolls from brands such as Barbie, Steffi LOVE and other manufacturers. Made for children's hands: the shirt is easy to put on and take off thanks to a Velcro fastener. The jacket and trousers are simply pulled over the head and the fashion doll is perfectly dressed. The item comes on a mini wooden hanger and is a stylish addition to your fashion doll's wardrobe. Heless products are synonymous with high-quality materials, careful workmanship and a noticeable dedication to detail. Hand wash only.

€11.99*