Products to delight every child

Heless toys have been bringing a sparkle to children's eyes for an amazing 70 years! Children all over the world – not to mention parents – love our extensive range of dolls' clothing and accessories, role playing sets and bath toys. Our high-quality toys open up a world of imagination to even the tiniest tots so that they can discover the world through play and express their full creativity.

An overview of Heless products

Quality in every detail

At Heless, every product is developed with meticulous attention to detail and manufactured to the highest quality standards. All of our products comply with European standard EN71 on safety requirements for toys and bear the CE mark. Many items have also been approved under the "spiel gut" award system.

spiel gut

spiel gut e. V. is a consumer association that is independent of the toy industry and the retail trade. Toys are awarded the "spiel gut" seal if they meet the criteria of the "spiel gut" experts and pass the practical test with children.

Fair Trade

Our Fair Trade products are produced and traded according to the standards defined by Fairtrade International covering the social, ecological and economic criteria for ensuring equitable world trade.


The CE mark documents products that meet the prescribed safety, quality and health requirements laid down by the European Union.

Play value

All of our products support creative role play, stimulate the imagination through play and help children to develop empathy, social intelligence and fine motor skills.

Heless favourites

Buy products

Heless products are available in specialist stores and general outlets (e.g. toy shops, department stores, chain stores) – both on the high street and online. Please feel free to contact us if you are looking for a stockist near you or for a particular product.

Contact us

As a reseller you will soon be able to order products right from our shop.

Reseller shop
Blackmite UG